So I got into this whole thing with one of the opening acts at this weekends Too $hort show regarding the whole idea of “Pay to Play”. Those of you unfamiliar with the terminology I’ll break it down real quick. Bands/Acts get a set amount of tickets to sell.. they sell em’ and turn in the money for the tickets sold. Some promoters give the bands excess tickets to work with so they can make profits. I use quotes around pay to play because pay to play only exists for acts with no draw..meaning, nobody gives a shit about your group or your fucking shit ass music! I mean really, if you and your band can’t get 30 people out to a show…you should probably quit.
This is what allot of groups don’t understand about promoters. 1. We pay for the headliner, their hotels, transportation and rider. 2. We pay for the venue, rent, bar guarantees and staff 3. We are solely responsible for the loss if the show does poorly at the box office 4. We pay for promo, flyers, ads and radio spots. We don’t want shitty shows.. or shitty opening bands. But it’s sometimes unavoidable. With home studios and the advent of auto-tune aka Studio Magic a shitty live act can sound great on a CD and ass on stage. On a personal note I hate the idea of high presale tickets but if I ask a group to sell 30 tickets with a month to do so and you get to be direct support for fuckin Too $hort on a Friday night in the Bay! You better fucking move those tickets bud because it ain’t that hard. How do I know this? I had to do it for nearly 2 years in L.A. Where I had 5 existing homies and my wife! I went out there and sold the shows..contacted ticket brokers, built relationships, put flyers in windshields, stuck comp tickets in L.A. Weekly’s and stood out side of shows I should have been watching handing out flyers and selling motherfuckin tickets! Why? Because I earn my shit.. nobody came to me saying we’ll give you x amount of dollars to play with so and so.. this market is far too competitive. It’s built on relationships and hustle. Something allot of these bitch ass rappers don’t know shit about. Because now, now I’m golden. I can walk into just about any venue, any night no matter who’s playing and check the scene. I can call almost any booker in this town and book my group..because I built the relationships. Because we killed it when we got our one chance and because we’re respectful and everyone from bar staff to the door guy knows us by name. It sickens me when I hear groups crying about having to put work in. As if just making the music was enough to warrant a windfall of success and money. Sorry honey bunches but shit don’t work that way. Now there are always going to be exceptions.. but no act has ever just popped up and gone far without at the very least, building key relationships…that’s my rant. Have a great week.
Here’s some music. Two of my favorite verses one from Pharoahe Monch and the other from the Bay’s own Lateef the Truth Speaker.
CLICK TO HEAR
Po’s verse is no slouch either but, how are you gonna come off after Monch destroys like that?!
CLICK TO HEAR
Both verses on this song are equally impressive for different reasons.. I can’t call it. Have a great week and please feel free to dicuss any of the above with me.. I hope ya’ll do.
-Steb
Sorry I made that Wu thing so complicated.
Left by Rich C. on February 25th, 2008